Every year, major brands unleash their big guns for the ultimate American show – the Super Bowl. It’s tough to get attention when fans are absorbed in the big game, but brands have succeeded, with ads that leave us laughing, crying and rewatching and sharing videos long after the last play. This is the big league of marketing, and brands are capitalizing not only on clever screenplays, but on the internet environment that keeps the brand in the public eye.
The Budweiser Clydesdale ads are legendary. They don’t focus on closeups of frosty amber beer, or value prices – no product at all, except the branding. And they are watched and shared year-round.
“Content Marketing” is the blanket term for providing or sharing valuable content – stories, photos, graphics, video or other features – that the public will want to read, follow and share with others. A proper content marketing strategy helps maintain an ongoing relationship with existing customers, exposes your business to potential new customers, and plays an important role in your search engine ranking.
Content Marketing takes advantage of the free distribution and interactive aspects of the internet and capitalizes on sharing via social media. Content marketing also is one of your best buffers against the impact of bad customer reviews.
Typically a business focuses its website content completely on product or service sales. This is crucial to your business and a valuable tool for educating potential customers as to what you can do for them. But getting people to your website for the first time is a challenge – one you try to meet through traditional marketing and advertising, as well as word of mouth.
Content marketing is a powerful tool for attracting visitors and gaining followers. Unfortunately a typical business doesn’t have the skills or resources to plan, implement or maintain a content marketing strategy. That’s where we come in.
Jon Donley Media – with its roots in web journalism – has special experience in attracting and maintaining general and niche audiences on the web. We can plan and set up a content marketing strategy that fits your business – your area of service and expertise – scaled to fit your resources.
We provide a complete spectrum of content marketing services, including: