Your business’ image means a lot. It can say that you are the best, most trustworthy source for the products and services that you sell. But a few unhappy customers can also say harsh, nasty things behind your back if you don’t manage your online reputation, which could upset your business' image. And we don’t want that, do we? There are a few ways in which your business' image can be … [Read more...]
While you can never stop dissatisfied customers from posting bad reviews, there are things you can do in response to them. Your first step is to become active in the social space - which covers everything from your Google Places and Yelp listing to Facebook and Twitter. In today's 24/7 digital world, you can't afford to be out of the loop in the conversation going on about you. You need … [Read more...]
The value of online customer reviews is surging, both to sites that host review tools, and to consumers who are increasingly likely to start their search for goods and services on the internet. This was underlined recently by a high-profile flap with Yelp, which culminated in all third-party reviews being pulled from Google Places. Every business understands the value of word-of-mouth … [Read more...]
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