While you can never stop dissatisfied customers from posting bad reviews, there are things you can do in response to them. Your first step is to become active in the social space - which covers everything from your Google Places and Yelp listing to Facebook and Twitter. In today's 24/7 digital world, you can't afford to be out of the loop in the conversation going on about you. You need … [Read more...]
The value of online customer reviews is surging, both to sites that host review tools, and to consumers who are increasingly likely to start their search for goods and services on the internet. This was underlined recently by a high-profile flap with Yelp, which culminated in all third-party reviews being pulled from Google Places. Every business understands the value of word-of-mouth … [Read more...]
The recent public opening of Google+ and the announcement of sweeping changes for Facebook underscore the growing complexity of search engine optimization, and the need for website owners to ensure they aren’t sabotaging their own sites. And unfortunately, for many of our clients, our first step is to undo search ranking problems the previous web developers or the clients themselves have … [Read more...]
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