We’ve been busy.
As web development and media consultants we’ve been known to say that the key to any successful website is to write good content, and keep writing good content. Consistently.
Seeing as how this is our first blog post since January, we have put ourselves into an awkward position. Simply put, we look like we’re not practicing what we preach. But this doesn’t make the ‘content is important’ message any less true.
In fact, it helps to show how difficult regularly producing content can be — especially for small business owners focused on their core products and services.
Focusing on your core product isn’t a bad thing, but sometimes you need to do a bit more
We’ve been working so hard on client projects that we have neglected to improve our own offerings and online visibility. It isn’t a bad thing. On the contrary, providing quality service to our customers is our top concern – as it should be for you and your own business.
But the fact of the matter is that sometimes you just have to give yourself a little time and focus on self-improvement.
It’s never too late to create compelling content.
We’ve recently begun rolling out a brand-new website design on JonDonleyMedia.com to help focus ourselves on our own content offerings and set a better example for what you, the small business owner, could do to improve your online presence.
But as we tell our own clients, a fresh web design isn’t going to work miracles. You have to focus and work hard at promoting your message through producing new content.
And that is just what we intend to do.
We are relaunching the Support/Tutorials segment of our website to focus on presenting frequently asked questions in both text and video formats. You will begin to see these posts popping up in the coming weeks.
In addition, we are expanding the scope of our blog to include not only the latest news from Jon Donley Media, but the world of WordPress, social media, content marketing, public relations, and helpful tips and tricks for improving your businesses online presence.
But what are you doing differently to actually get yourselves to create?
This might sound like a bit of a cop-out, but the trick is to simply not overthink the process.
It can be hard to sit yourself down and write (believe me, I know), but if you can spare a half-hour to an hour for a TV show or sitting on Facebook, you can spare a half-hour to an hour each day to crank out at least a draft of a blog post.
Heck, it doesn’t even have to start out as a blog post.
Just write a bunch of gobbledy-gook about something that seems remotely relevant to your business. Chances are good you’ll come out with something that someone will find useful. If not, don’t sweat it. The topic will come to you.
Just sit down, try to relax, and let go.
And remember — quality is more important than quantity.
We’re excited to have the opportunity to serve you better
If there is something that you’d like to see on our blog, support/tutorial area, or even on our social media pages, please don’t hesitate to let us know. We’re always looking to improve, and we sincerely hope that you find the new JonDonleyMedia.com to be a helpful resource for your business.