Genesis 2.0 Improves Website SEO Potential


Wowza, another web development news update!

Following last week’s release of WordPress 3.6, the Genesis website framework has been updated to version 2.0, offering a slew of new features that could improve your website’s SEO potential as well as load speed, and security.

If you are a client of Jon Donley Media, your website is already running Genesis 2.0 and will be converted to optimally use its features in the coming weeks.

What’s new in Genesis 2.0?

There were a ton of improvements made behind the scenes but these two are the ones that will impact your website the most, once we are able to implement them.

  • HTML5 Support
  • Microdata

What are those? They sound like techno-babble!

That’s because the words are techno-babble. But the important thing to know is that this particular techno-babble will help make your site better optimized for website visitors and improve your SEO potential.

In other words: your website will work better and will be found by search engines much more easily. And that is pretty nifty!

Tell me about HTML5 Support

To put it simply, HTML5 standards will help to make your website display content more consistently across browsers and devices – especially video and audio content. This helps you to deliver your message more uniformly!

Tell me about this Microdata stuff

Modern search engines come up with their rankings by scouring the web and searching the code and content for the most relevant content based on their own algorithms. Microdata enhances your website’s SEO potential by allowing us to classify important elements on your content pages, so that search engines can better recognize what they are seeing.

This means that search engines can understand the context of your website better, and present their users (your potential customers) with better search results!

What do I have to do?

Nothing. Zilch. Nada. Your web development team at Jon Donley Media is on the job, working to update your websites to these new standards, so long as you are still an active client. So sit back, relax, and celebrate your website’s improved potential!