Your business’ image means a lot. It can say that you are the best, most trustworthy source for the products and services that you sell. But a few unhappy customers can also say harsh, nasty things behind your back if you don’t manage your online reputation, which could upset your business’ image. And we don’t want that, do we?
There are a few ways in which your business’ image can be misconstrued and inappropriately explained online. One of the most visible ways involves how your website appears in search results.
When you search engine optimize your website (SEO) you are aiming to improve your website’s visibility in search results on Google, Bing, etc. Part of that SEO process involves hand-crafting content title tags and descriptions. These titles and descriptions end up being the first thing your audience sees when they find your business in organic search results. Do you know what your tags are saying about your business?
Many internet marketing companies fail to hand-craft your page title tags and descriptions, instead leaving it to automation. This can lead to awkward search results listings, with titles partially cut out and descriptions that grab random pieces of the in-page content. This isn’t exactly the best way to sell your products and services, is it?
At Jon Donley Media, we sit down and evaluate every aspect of your business before we get to work on your internet marketing strategy. Everything from your site content, layout, pricing, demographics, and location, all the way down to your SEO title tags and descriptions will be accounted for and developed appropriately. Your image and reputation, down to the smallest detail, means everything to us.
When we come up with a page title tag and description we evaluate the on-page content to see: a.) What the goal of the page is, b.) What the top keywords are for the page, c.) How the title/description can be coordinated to the overall site SEO strategy. Often times it takes several drafts and tests to see what format is best suited for the job at hand.
Example: Our internet marketing experts are working on creating the title and description tags for a page on dental implants for a cosmetic dentist. Because the page is focused on selling dental implants, we definitely want to incorporate that keyword into the title and description. And because the keyword cosmetic dentistry is a site-wide SEO goal, we’re going to try to fit that in as well. These are just a few of the many elements that go into creating an effective SEO page title and description tag.
So what are your site title and description tags saying about your business? Do a quick search for your business on Google/Bing/etc. and see for yourself! And if you are looking for an experienced internet marketing team that can coordinate and design a comprehensive search engine optimization strategy, contact Jon Donley Media online today, or call: 210-679-1936.